This week Marilyn Manson will release his ninth studio album, The Pale Emperor. For those of us who grew up in the shock rocker's heyday, it's sort of insane that he has made it this far. Though his relevance and "shock value" is no longer intact, that he has fans at all is kind of surprising.
Nevertheless, he's survived this long and is still making music, long after most of us have written him off. That's why the fact that The Pale Emperor is so great is perhaps the most shocking trick Manson has pulled off yet.
Manson, to be sure, struggled with aging. When your whole act is scaring people, you have two fundamental issues to contend with as you get older. Number one, what you're doing is not going to be so weird or outside of the box as time goes on. People will top your act and the public will get used to what you're doing unless you somehow can top yourself.
Number two is that your fan base grows up. The kids who were in awe of what you are doing are now the parents. Their kids think of you as their parents' music, so they look to something even newer and more shocking. The parents, in turn, quit paying attention because they have bigger priorities.
Then, without being able to surprise and without being able to draw attention to yourself with antics, all you're left with is songwriting.
That is where most so called shock rockers fail. When the gimmick is gone, they have nothing left to hide behind and they're exposed for the charlatans they are. It turns out they never could write a song as well as they could market. There isn't a lot of crossover between marketing majors and musicians.
This really seemed to be the case with Manson over the last decade. Either he has tried to surprise us with new, increasingly lackluster attempts at antics. Or he has released albums like Eat Me, Drink Me, his supposed "break up" album, which was so tepid that even his most die hard fans struggled to accept what they were hearing.
That is why The Pale Emperor is so bizarre in the Manson continuum. As the latest chapter of his story, it stands as a triumphant return to the songwriting principles that made him famous in the first place.
I'll be the first to admit that I've always questioned Manson's validity as a performer and a songwriter due to the fact that he relies so heavily on gimmickry. But credit where credit is due, he tapped into something vital in his first go around. When he was first making his name, before he succumbed to the pitfalls of his own identity, he captured a vibe.
This vibe was dark, sexual, and danceable. It made you want to grind with a vampire to the throbbing basslines written by Twiggy Ramirez. Can you even remember the first time you heard that bass in Manson's cover of "I Put a Spell on You?" I'll bet it made you move, instinctively, without even realizing who or what you were hearing. It is absolutely brilliant.
And somehow, someway, Manson has managed to tap into that vibe again. Some of us thought he might find it with the return of Twiggy to the band, but this is the third album with Twiggy back on board and they had yet to find that magic again on any of the previous albums they had written together. So what's the X factor here?
I honestly can't say. Only Manson probably knows what has inspired him to reach into the depths of himself and pull out something this good. It's a total departure from the failures of The High End of Low or Born Villain. The Pale Emperor simply captures Manson's best side as a performer. Only he could tell us where, when, why, and how he rekindled that spirit.
That's not the important part to us as listeners. The important part is that we are here with this album in 2015, and finally, after all the turmoil, Manson has recaptured his youth. While it may not be a perfect album, or even one of the year's best against the strong contenders we're still waiting to hear, I must admit that Manson has impressed me personally.
The Pale Emperor is his strongest set in years and years, and it seems that he has finally found what he's been looking for all this time; what he lost years ago that we thought he would never find again. Give credit where it's due, he's outlived his persona. On The Pale Emperor, Manson's persona has finally given way to the superior musician that always lived within.