The most successful B2B Marketing leaders embrace what sales leaders have known for a long time – putting your customer first pays off. But what does that really mean? Last year, Forrester put a name to the new business buyer – The Business Consumer. At this year’s Forum, we’ll go deep on the implications of serving this new buyer. How their expectations for a seamless experience demands more transparency across sales and marketing, smarter technology, consistent messaging and account knowledge throughout the lifecycle. [Organizer's description]
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