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Past Event
$9
“It’s all about storytelling,” explains Marian Lutz, curator of the 2015 British Arrows Awards screening at the Museum of Fine Arts, Houston. “The talent here is in communication and in bringing all the aspects of filmmaking. You have your story, how you’re going to portray your message, production design, scripts, sound effects — all the elements you would see in a feature film or a documentary.”

The British Arrow Awards is a program that recognizes and celebrates the best commercials and public service announcements from the United Kingdom. Among the four broad categories of TV/Viral/Web-based, Cinema, Integrated and Series, the awards get interestingly specific:

“Of course, they have the Commercial of the Year, and the usual honoring of an individual. But other categories include dairy products, retail, time-based categories, but it’s the public service announcements that are always among the most powerful.”

There are bronze, silver and gold winners. For the screening, there’s a compilation created of the winners of each category, as well as some honorable mentions, all run back to back.

“Our audiences really enjoy it. It’s a wild ride because it’s an emotional roller coaster. It’s funny and clever, but there are also moments where you sink to the depths because of some of the powerful messages.” 5 p.m. Museum of Fine Arts, Houston, 1001 Bissonnet. For information, call 713-639-7515 or visit mfah.org. $9.

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