Wait, you didnโ€™t know that After Earth, the Will Smithโ€“Jaden Smith sci-fi adventure hitting theaters this weekend, is the latest from Shyamalan, he of The Sixth Sense fame and Lady in the Water infamy? Columbia Pictures has done everything in its power, in both trailers and print and TV advertisements, to hide that information.

Itโ€™s a stunningโ€”and, naysayers would say, deservedโ€”reversal of fortune for the director, a former wunderkind who made his name a brand with early, pull-the-rug-out-from-under-audiences hits but who has now sunk so low that his participation in a tent-pole release is actively concealed.

In the history of cinema, itโ€™s difficult to think of a single filmmaker with a lucrative career built on signature auteurist elements whoโ€™s been relegated to anonymous work-for-hiredom as blatantly as Shyamalan has been here. His involvement masked from view, and his fingerprints largely wiped clean from the project, it raises the question of why Shyamalan was hired for the project if he wasnโ€™t really wanted in the first place.

Itโ€™s an ignominious fall for a director who was once comparedโ€”amazingly, and by straight-faced criticsโ€”to Hitchcock. Those proclamations were always over-the-top, far too in thrall to his patient (if portentous) framing and his gimmicky narratives, which devolved into self-parody just a couple movies in.

Defenders be damned, Shyamalan was always a one-trick pony, offering up ostensibly ordinary characters in literal and spiritual crisis whose circumstances were ultimately revealed to be far different than they initially appeared. That device grew tiresome the more times it was employed, until the director went over the edge with 2006โ€™s Lady in the Water, a mushy fairy tale in which he cast himself as a writer with world-changing power.

That arrogant conception of himself also came through in his public persona, as when, before the release of Lady in the Water, he told Time magazine, โ€œIf youโ€™re not betting on me, then nobody should get money. Iโ€™ve made profit a mathematical certainty. Iโ€™m the safest bet you got.โ€

Hubris like that is destined for a correction, and after the flops of Lady in the Water and 2008โ€™s ridiculous The Happeningโ€”which aims to generate suspense from a confused-looking Mark Wahlberg and vacant Zooey Deschanel trying to flee the windโ€”it seemed Shyamalanโ€™s career had finally hit a wall. His response: a CG-heavy adaptation of The Last Airbender, a childrenโ€™s anime property. While the director capably handled the elaborate, action-oriented special effects the film entailed, its horrific 3D conversion and tough-to-follow storytelling buried it at the box office in 2010. With that mainstream bid a failure, and with no one interested in enduring any more of his third-act-revelation thrillers, Shyamalanโ€™s once-formidable career seemed as dead as Bruce Willisโ€™s Sixth Sense protagonist. (Spoiler!)

Turning to more conventional material seems logical, and After Earth certainly fits that mold. Set 1,000-plus years in the future, it concerns the efforts of super-soldier Cypher (Will Smith) and his wannabe-badass son, Kitai (played by Smithโ€™s own son, Jaden), to survive and come of age, respectively, after crash-landing on Earth, which was long ago deserted by humanity and is now overrun by dangerous animals.

Its milieu defined by the Avatar playbook, and predicated on a mentor-mentee father-son relationship thatโ€™s as old as the hills, the alterna-Earth premise feels blandly safeโ€”hardly a surprise given that the project was begat not by Shyamalan (who does get a co-screenwriting credit) but by the elder Smith, who conceived of the idea and spearheaded the production. Narrative shocks be damned, the filmโ€™s guiding voice is its starโ€™s, with the director relegated to that of an anonymous craftsman whose very hallmarksโ€”languorous pacing, bleak color palettes and the atmospheric dread that comes from those choicesโ€”have mostly been discarded.

That such an approach wouldnโ€™t fit an adventure-oriented film like After Earth is undeniable. Yet thereโ€™s something more at work hereโ€”a belief, by Columbia and (by extension) all of Hollywood, that Shyamalanโ€™s defining narrative and aesthetic styles are a liability. The fact that heโ€™s still considered a viable directorial steward for a summer spectacle may speak to his enduring craftsmanship, or perhaps the number of friendships he hasโ€”and the wealth of favors heโ€™s still owedโ€”in the industry. Regardless, his absence from the marquee of After Earth remains, in a career predicated on surprises, the greatest twist so far.

Nick Schager is a regular film contributor at Voice Media Group. VMG publications include Denver Westword, Miami New Times, Phoenix New Times, Dallas Observer, Houston Press and New Times Broward-Palm...