The hip-hop world is a less than sensible place - lots of times, you're even required to clarify when bad means bad and when bad means good - so once a week we're going to get with a rapper and ask them to explain things. Something you always wanted to ask a rapper? Email [email protected].
This Week's Rapper: Marcus Manchild
This Week's Subject: The potential spoils and pitfalls of starting a record label
You've likely heard the "OMG it's AMG" refrain at some point in the last year or so. AMG is the new-ish record label, Authintik Music Group. Its two main artists, Killa Kyleon and Marcus Manchild, are working fervently to push it into recognition.
Now you're all caught up.
Ask A Rapper: As one of the marquee artists on a new label, do you feel a tremendous amount of pressure to make it successful? Or does the newness make it easier to walk away from?
Marcus Manchild: Yes, it's stressful because there's no sleep at all. I'm in the studio everyday working hard. You gotta make people believe it that you are good at your craft, but it's fun at the same time because that's another fan you might gain. It's my life.
AAR: Ultimately, what's the point of starting one's own record label?
Marcus Manchild, "Illusion"
MM: For change. When a new label comes, you gotta prove yourself, and when that happens the thought of building something from the ground up is amazing. I think when a new label comes around and they are about business, people get a breath of fresh air. Shout-out to my AMG fam: Nate G., Chad G., Boston George, Woadie and Bulu.