Fledgling "How-To" columnist Andie Anderson (Kate Hudson, chirping like a trained bird) is a saucy piece writing a saucy piece about
the movie's title. Her quarry, also a strutting, alliterative cliché, is Benjamin Barry (Matthew McConaughey, vacuous), a cocky ad honcho who -- for reasons too retarded to explain -- needs to coax a woman to fall in love with him within ten days so he can become point-person for the world's biggest diamond company. Call it How to Lose an Intelligent Audience in 10 Minutes. Clearly, bigwig co-producers Robert Evans (the remake of The Out-of-Towners) and Lynda Obst (Someone Like You) instructed director Donald Petrie (Miss Congeniality) to supply investors with lucrative, cockle-warming "timelessness," but only a sad future will keep this embarrassing, derivative scrap heap in the public eye. The biggest challenge to viewing it is deciding whether to think of its yuppie-scum lead characters as "despicable swine" or "vile dung-weasels."