At the bottom of the ocean, inside a giant pineapple, lives a yellow, oblong sponge who likes to blow bubbles, eat more ice cream than is good for him, and work as a fry cook. The "Krabby Patty" sandwiches he makes are so popular that a one-eyed plankton, who runs a failed restaurant across the way, regularly comes up with evil schemes to steal the recipe and thereby, he imagines, rule the world. And they say there's no creativity left in Hollywood. In his big-screen debut, SpongeBob (Tom Kenny) must recover the stolen crown of King Neptune (Jeffrey Tambor), even as evil Plankton (Doug Lawrence) steals the secret recipe and perfects a mind-control plan. The central theme of the movie is the pure joy the cartoon takes in childishness, a message that will resonate with kids in the audience, but possibly less so with the girlfriends of older males. Also, wait till you see how David Hasselhoff figures into the climax -- it's his best role ever.