Last week I told you about the Amphiletes and how they had released their new single "Where is the Light" as a basic video game. It wasn't anything groundbreaking, but lately I've been finding more and more people interested in using simple games to showcase their songs rather than music videos.
Jason Oda illustrated his obsession with the Perfect Strangers them song with Nothing's Gonna Stop Me Now, Robot Unicorn Attack forever changed the way people listen to Erasure's "Always," and Bjork released an app album.
The idea of using video game as music videos is very innovative. It utterly engages a listener on several different levels, including visually and kinetically. Plus, offering prizes for high scores is a great way to garner interest. I don't think it will ever catch on a standard release medium, but it might be interesting to see a young, daring record label churn out a game sampler for their artists.
Or... maybe some of our hometown heroes could sweet-talk a designer or two into pixelating them into greatness.