As heroic elders of the 1980s posicore genre alongside brethren like Uniform Choice and later Insted, 7 Seconds replaced hardcore punk's sheer bellicosity, anti-government sloganeering and stiff ideology with tuneful melodies, deep pockets of personal conscience, and a stalwart sense of hope. Beginning as skinheads forming a community in Reno, known for its steady gambling, easy divorces and arid desert, they soon became stalwarts of a West Coast second-wave insurrection, joining the roster at BYO Records. The band also maintained their own label, Positive Force, which helped launch Youth of Today and Verbal Assault.
7 Seconds' tunes evolved over time from terse, forceful, straight-edge pleas ("Drug Control") to increasingly pop-tinged singalongs steering punks towards unity ("Walk Together, Rock Together"), social and environmental justice ("Regress No Way" and "Satyagraha"), pro-women stances ("Not Just Boys Fun"), racial tolerance ("Colour Blind") and much more. In the late 1980s, as punk often became mired in gang wars and ultraviolence, the group sought softer musical traits but never fled the scene or became sloths.