Pop Life

Behind The Lyrics: Harkore, A Dread Head Who Reps True Head

Tuesday morning, a guy named Diamond Dave wrote us on MySpace and all we could think of is why in the hell our mama didn't name us Dave so we could have called ourselves that. Can you imagine going up to a fine-ass girl at the club and saying, "Hi, my name is Diamond Dave. Can I buy you a drink?" Then she says, "No, but you can take me home." The name is that fly.

Two Houston entrepreneurs who run a start-up clothing line called True Head actually call him "Flawless Diamond Dave." It isn't because David Sanchez (stick with Diamond, Dave) was responsible for securing their clothing line in their first store, which he was, or because he's been a perfect friend the last four years or so, because he might have been.

It's because when Sergio Gracia (not Garcia) and Ike Bradley wanted to go from educating the public on the four elements of hip-hop - DJ, MC, B-boy, graffiti artist - through their clothing line, to bringing one of those elements to life (emcee) with a music division under their company, Diamond Dave gave them exactly what they needed: a 23-year-old Alief underground hip-hop artist named Jose Quintanilla, better known as Harkore.

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Contributor Rolando Rodriguez is the co-founder of Trill Multicultural.