Bri Bagwell Wants to Be Your Whiskey in New Video

Bright of voice and fresh of face, Bri Bagwell was handed to me in order to fill in the column I spend the absolute minimum of effort on to draw a paycheck.

That being said, I always take the time to look into my subjects, and a few listens to the young Ms. Bagwell reveal a voice that is going to be very big in pop-country if I am any judge of talent. Her music is as bright as the sunshine on the best day you ever had, and even when she's sad her audio presence is a comfort.

Here we are with the video for her song "Whiskey," and it is indeed a doozy of depression made bearable only by Bagwell's angelic tones.

Bagwell watches with sad eyes the self-destruction of this man, and wishes that she was the thing he used to erase the memory of his lost love. It's a sweet lyric, but I wonder if Bagwell doesn't show her youth a bit much in it.

After all, you can't replace a crippling addiction with a person. Trust me. If in the end our heroine got her wish, and Drew was to focus the full intensity of his unreturned love onto Bagwell I'm pretty sure the whole thing would just end in more drunkenness and possibly a rage-filled domestic-violence call. I'd chalk it up to schoolgirl naïveté except for one, brilliant scene that finishes out the video.

As the song draws to a close, Bagwell is forlornly playing her piano in a deserted wood, and ends the song by setting it on fire from a Molotov cocktail delivered in a broken whiskey bottle. It may just be a melodramatic gesture intended to up the excitement in the video, but I prefer to think of it as an amazing metaphor.

In the end, I think Bagwell learns that her own repressed desires to harness herself to a man intentionally bleeding himself to death is in and of itself its own deathwish. As she walks away from the song and booze itself, possibly starting a forest fire in the process, the whole damn thing becomes an unavoidable cusp of prophecy.

Do you give up, move on, and let your crush drown in his own malt, or do you say, "Fuck it," and watch the world burn down around your bed?

Either way it's worth the look. Check it out below.

Bagwell found a few moments to speak with me about her video. Click on over to page 2 for the interview.

Rocks Off: What aspect of "Whiskey" did you think was most important to capture in the video? Drew's fall from grace? Your own sadness? The demon in the bottle? What?

Bri Bagwell: I think it was most important to capture the essence of what the song is about; His relationship with whiskey and the lack of relationship between him and I. The director did a great job doing that.

RO: Would you call this a drinking song?

BB: No. I would categorize it first as a love song. A sad song second. And a drinking song third.

RO: Be honest, how much fun was it to set fire to a piano?

BB: So fun! I had never done anything involving flames like that, and was a little worried with all of the hairspray in my hair... Eek! It was a pretty piano, and I was a little reluctant to set it on fire. But it turned out great in the video.

The outtakes are great too! We shattered four or five glasses before it caught on fire!

RO: Is this how the song looked in your head when you wrote it?

BB: It looks better. I hear songs and lyrics in my head. But, picturing photos or music videos in my head isn't really my forte... The producer and director really nailed it. I'm extremely happy with the outcome!

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