—————————————————— Devin the Dude Flies High in New Alamo Drafthouse PSA | Rocks Off | Houston | Houston Press | The Leading Independent News Source in Houston, Texas

Movie Music

Devin the Dude Flies High in New Alamo Drafthouse PSA

Anyone who has caught a movie at an Alamo Drafthouse Cinema knows about the theater's anti-talking and -texting PSAs. The chain is as celebrated for its super-strict etiquette protocols as it is for its buckets of cold beer. Strike up a conversation or light up a touchscreen while a movie is in progress and you'll be out on your ass, and the Alamo makes sure you know it.

Since 1997, the cinema's many franchises have shown offbeat public service announcements regarding the rules before every film it screens, cobbled together both from classic (and "classic") film footage as well as pointed warnings by famous folks from Will Ferrell to Ann Richards.

Now, your favorite rapper's favorite rapper has filmed an Alamo clip of his own. A new "Don't Talk" PSA shot by none other than local underground legend Devin the Dude will premiere on Thursday at the Alamo's Vintage Park location. Mr. Copeland himself will be on hand to greet fans before the premiere and stick around to catch a special screening of his favorite movie, the '80s hip-hop classic Beat Street.

Now, the Dude being the Dude, you can bet that the herb-obsessed rapper felt the need to get high while rolling tape. What you might not have guessed is that the altitude came courtesy of the MC's favorite toy -- and it ain't a vaporizer.

"It was filmed in downtown Houston at a skate park using a GoPro camera with a Blade 350 QX quad-copter that I kind of put together myself," Devin says. "And I'm so nervous about it because I haven't seen the edit, and I just wonder, how does it look?"

If the Dude still hasn't watched the final cut, it's probably because he's busy enjoying his large and growing collection of radio-controlled vehicles. He's amassed quite a fleet of small-scale helicopters and cars over the past few years, and can often be found testing them out in hotel and nightclub parking lots from coast to coast while he's on tour.

Now, most local rappers aspire to collect cars of the candy-painted, stitched-and-tucked variety. What made Devin gravitate toward the itty-bitty ones? We'll let him tell that tale:

Actually, what got me into it was an interview. A young lady was interviewing me, and she asked me, 'Devin, what do you do in your spare time besides what you do for income?' I said, 'Well, I just like to chill and listen to music and chill out with my friends,' and she said, 'No, not music, because that's what you do for a living.'

So I said, 'Well, you know, I like to smoke and drink, and you know, just have fun and party.' She said, 'No, nothing like partying and smoking; what do you like to do?' And I'm like, [sobbing] 'I don't know, bitch! I don't know what I like to do! I don't do shit!'

I was mad at her, but I should have been mad at myself. I was mad at myself, so I decided to do something! So I decided to make a helicopter bring me a cigar from one side of the room to the other without moving. The helicopter was pretty cool, and eventually it brought a whole box across the room.

I started going to the hobby shop a lot for the helicopters, and eventually I got me an electric R/C car. After that car, I went to more cars and cars and cars. I think I got, like, 44 cars now. Every car I drive is different. It's a wonderful thing, man, it's very fun when you start learning how to fix 'em. You paint 'em, add wheels and just make them your own.

While Devin's Alamo PSA highlights his latest hobby, his choice of films is an old-school celebration of one of his first. Before the Dude started rapping -- before he even moved to Texas -- he was breaking bad.

Story continues on the next page.

KEEP THE HOUSTON PRESS FREE... Since we started the Houston Press, it has been defined as the free, independent voice of Houston, and we'd like to keep it that way. With local media under siege, it's more important than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" program, allowing us to keep offering readers access to our incisive coverage of local news, food and culture with no paywalls.
Nathan Smith
Contact: Nathan Smith