Prestige, recently named one of the top five underground rappers in Houston by MTV, released the video for "I'm Cold," the chillbro (eh, eh? get it?) standout from Plaid. In it, director Ronnie West places Prestige, Blaze Burna (his work delivering the chorus remains an unheralded moment of radiance) and Dallas's B. Hardy in front of a wall, puts a spotlight on them, lays a few sheets of color over it, then lets them walk it into FUN TO WATCH.
I've seen three videos from West (he also directed Prestige's very excellent "I Am Legend" and Hollywood Floss's "What They Waiting On") and each has been smart and well shot. Add his name to core of local videographers worth watching.
Perhaps even more exciting though is the track offered up by long time giant killers, The Niceguys. After a too-long bit of a radio silence, they released "Magick," a positively bizarre, unstructured, schizophrenic assault of cool.
Yves, who has basically become a human version of a hightop fade, perambulates around the haziness, darting in and out of punchlines and metaphors and analogies and turns-of-phrases, sounding positively insane and absolutely dazzling.
If this is an inclination of the boldness and creativity that they've packaged for September's James Kelley tape, then they've just leapfrogged everyone to the top of the Who's Tape Are You Most Excited About Hearing? conversation.
Listen to "Magick." Be impressed. Smash your iPod on the floor. Then buy a new one, upload "Magick" onto it, then smash that one on the floor too. Fuck your iPod.
#NewYearsYves
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