4

Even the Midnight Rodeo Lineup Announcement Is a Party

Rodeo entertainer Aaron Watson announces the 2017 RodeoHouston lineup.
Rodeo entertainer Aaron Watson announces the 2017 RodeoHouston lineup.
Jack Gorman
^
Keep Houston Press Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Houston and help keep the future of Houston Press free.

Barbecue competing, calf roping, bronc-busting, chuckwagon racing, fried-Oreo eating. No one can argue that the Houston Livestock Show and Rodeo doesn't put on one helluva good time. A few minutes after midnight on Monday at NRG Center, RodeoHouston released its lineup of star entertainment for its 2017 season and streamed it through Facebook Live.

Joel Cowley, president and CEO, and staff were excited to have a midnight party with a group of 60 special invite-only superfans along with live broadcasts from the New 93Q Country and The Bull 100.3. Some of these fans arrived at the event in pajamas and speculated about who would be included in the announcement. Others kept warm in their western wear, hoping to hear that their favorite artist would be "singing at the world's biggest rodeo show." It was a lively event, with fans watching videos playing the greatest rodeo events of 2016 and the HSLR mascot, Howdy, waddling around taking selfies with guests.

Just after the stroke of midnight, Cowley came out to speak, mentioning his relief over the fact that he didn't have to keep the lineup a secret anymore. The top executive caused some slight but brief confusion as he informed fans that he was not going to make the announcement and revealed that the opener of the rodeo, Aaron Watson, would have that honor. The performer nervously stepped out and told his story of playing a smaller side stage during the rodeo and hearing the roar of the crowd emanating from the stadium as Tim McGraw headlined. Watson spoke about this event as planting the seeds of his dreams to play the famed rotating stage on that dirt floor. In less than two months, other up-and-coming artists will hear the roars pouring out of NRG Stadium when "The Underdog" takes the stage opening night.

Speaking of dreams, Watson started dropping in rapid succession the names of the unbelievable and eclectic lineup, which included heavy hitters such as Chris Stapleton, Alicia Keys, Willie Nelson, The Chainsmokers, ZZ Top and Blink 182.

Click here to see our post of the full lineup.

The tickets will go on sale Saturday, January 14 at 10 a.m., but you can register early to enter the online waiting room, which opens at 9:30 a.m. www.axs.com/rodeohouston_registration

Keep the Houston Press Free... Since we started the Houston Press, it has been defined as the free, independent voice of Houston, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Houston with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.