Four ScoreMore Tales That Didn't Make Our Cover Story

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This week's Houston Press cover story is about ScoreMore, the Texas-based concert promotion company that has, in the estimation of many, become a vital part of the rap ecosystem in the Southern United States.

For these types of long-form stories, a fair amount of research and reporting is involved. In this case, ScoreMore principals Sascha Stone Guttfreund and Claire Bogle allowed me to be part of their world for six weeks, both in person and in the crevices of their varying inboxes (text, voicemail, tweets, etc), answering approximately 400,000 questions about everything that has ever happened about everything, grand to tiny, since the universe first spat out energy.

As such, there were parts of the notes that, due to space restrictions (and wanting to maintain the general narrative arc), were not included. The four best:

Trill Did you know that "Trill" is a trademarked term? It is. It belongs to Bun B, which you might have been able to guess. What you might not have been able to guess is that Guttfreund helped Bun gain ownership.

Said Guttfreund: "It was a long process --someone else had already tried to register it. But we got it done. It only made sense. Bun B is the trillest motherfucker alive."

The Team ScoreMore's staff is as important to the company as its owners. I was able to sit in on a company dinner where the Houston branch gathered with Guttfreund and Bogle to discuss upcoming business strategies and whatnot, and the most enjoyable part was listening in as they went around the table discussing which new rappers ScoreMore should consider booking.

They rifled off names that only the nerdiest rap nerds would recognize, each person citing a specific reason why his or her chosen rapper was good/great/sublime. ScoreMore has built a reputation for being able to identify which new rappers were going to eventually make news and/or noise on a national level; this is a trait that is being cultivated, it seems.

Clothing Line In addition to ScoreMore, Guttfreund and Bogle have created a clothing line. It's called Vintage for the Vain and you can see it here. Given the twosome's business aptitude, it's hard to imagine a scenario where VftV isn't successful.

The Other Jacket On the night of the Kendrick Lamar double show, I trailed Sascha et. al. from about 5 p.m. on. While transitioning from Warehouse Live to the House of Blues, I rode with Rome, one of ScoreMore's Houston employees (and a perfectly pleasant person). Also in the car was Sascha's father, Andre, and a friend of the company from L.A.

Their friend from L.A. was a particularly stylish fellow; if memory serves, he had on a very admirable hat/pants/shoes/mustache combination. My favorite part, though: he was wearing the exact same style of jacket that my wife owns; something close to a grey glen trenchcoat, but not exactly a grey glen trenchcoat.

It was very impressive. I'd like to tell you that I didn't go home and try on my wife's coat to see if it would look equally non-feminine on me, but I would also like to tell you the truth, and those two things aren't the same in this instance.

Go read the ScoreMore story.

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