Get in the Zone: The Houston Hip-Hop Marketing Zone, That Is

You know how if you go to New York, and get up early enough, you can watch the network morning-show hosts of your choice chatting it up with various celebrities and Food Network personalities right through their studios’ plate-glass windows? Well now, if you’re a hip-hop fan, you can do the same thing at Sharpstown Mall, 7500 Bellaire Blvd. Saturday afternoon, Party 104.9 FM will unveil Studio 104.9, a state-of-the-art broadcast facility inside Sharpstown’s “Hip-Hop Marketing Store,” whatever that is.

Besides live broadcasting and mixing, the station plans to sponsor music production and marketing seminars, artist meet-and-greets, autograph signings and community events at this new “Urban Zone,” creating a hub of activity in “Houston’s Hip-Hop Mall.” Seriously, that’s what the press release says; also, did you know Party is owned by the radio division of Spanish broadcasting behemoth Univision?

Saturday’s grand-opening gala gets underway at 2 p.m., with scheduled appearances by local rap luminaries Slim Thug, Paul Wall, Rob G, Lil’ Keke and various “nationally, regionally and locally recognized politicians.” Unless something else comes up, that is: the lineup, as always, is subject to change. – Chris Gray

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