Pop Life

"I'm Sorry," But Koppo Is Not To Be Brown-Boxed

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Should he stay on the track of chronicling thug life with drowning sorrow peppered with some good ole gangster tunes, he should emerge, because the content of his music is relatable to those in the hood regardless of race and his music is above par to the barrage of mixtapes and albums that flood our in-box.

Koppo feat. Romanze & V-Zilla, "Real Life"

Koppo feat. Romanze & V-Zilla, "Real Life"

While the video from "I'm Sorry" has some unintended comedic moments (like when he wakes up to search for gunshots on his body), you have to respect the honesty that comes with this artist. In this particular video he's animated as a cartoon, but there within, you find Koppo's strongest traits: Realness and distinction.

It's real because the pain and the events that caused it are real, and it's distinct because it isn't what you would expect of a rap video. It's very revealing of the man's inner emotions and thoughts.

Intended or not, Koppo can make you feel the stomach grumbling from not having enough money to eat, the pain of losing a loved one to street violence, and the resentment of a shitty card-hand dealt to you by the world; kind of like Coast, but in a more gutter context.

But Koppo isn't bluffing whatever hand he was dealt musically. "I'm Sorry" isn't a one hit-wonder in this out in the open but overlooked corner of Houston's underground rap scene. He's consistent in creating good rap and that constitutes Rocks Off keeping tabs on this young man.

Preemo, V-Zilla and probably Coast (when he drops Livelihood) are arguably the only artists who happen to be Hispanic in Houston who are good enough to keep hidden from the ducked "Latino rapper" label, which Rocks Off has shamelessly used many times. But Koppo has that potential of letting his music speak for itself and define him versus his physical traits and ethnic affiliations defining his music.

He's rapping outside the brown box, if you will. Follow him on MySpace and Twitter.

Email Rolando Rodriguez at [email protected].

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Contributor Rolando Rodriguez is the co-founder of Trill Multicultural.