Pop Life

In a Dream World, Coast Plays the Guitar and Cares About People 15 Hours Away More Than He Does Those 150 Trillion Light-Years Away

You remember Northside rapper Coast, right? Of course you do. We did a write up on him a few months back and we have to say his blog received probably some of the most heartfelt comments since we started covering Latino hip-hop artists. In fact, since then so many people have asked us about him, wanting to know more, so we had to get this man in The Hot Seat. What a way to end the week.

Rocks Off: So your text to us the other day was the straw that broke the camel's back. You were the 100th person to get at us about the way we spell the abbreviated version of microphone. We'd like to spell "mike" as "mic" but journalistic style guides mandate we spell it like our brother, Mike, not like "mic," which is how the streets are used to seeing it. We'll admit that we're embarrassed a bit by that restriction, but we get to write on hip-hop, so we can't complain much. But, it's still a bit of a sticking point. Why should I take it up with the powers that be? Give me something that'll convince them to spell mike as mic.

Coast: Using "Mike" as the reference for microphone is just confusing. What if my name was MC OG Mikey Mike and you were writing an article about my event at Mike's Pavilion? You can't tell me your readers would be able to follow that article. Plus, it creates room for questionable and suggestive phrases that nobody would really want to be associated with. Let's say you're an artist and your name is Lil' Rolando. How strange would it be to read a headline that says, "Mike ripper, Lil' Rolando, tears it up again."

[Ed. Note: Can somebody please come up with a new slang term for microphone so we can just start using that?]

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Contributor Rolando Rodriguez is the co-founder of Trill Multicultural.