Music Business

Lady Gaga's New Little Monsters Site Mashes Up Pinterest & Tumblr

Fans of pop star Lady Gaga now have a social network to call their own with Little Monsters going live this week in beta. The site mashes up elements of Pinterest, Tumblr, and old-school chat room culture to create a place for Gaga's little monsters to hang out online, trade gossip, fan art, and proclaim the godly powers of the tiny pop singer.

Wednesday morning I joined the site to get a better look at what Rolling Stone and SPIN have been touting as a coup for not only Gaga but an opportunity for similar artists to consolidate their own powerful online fan bases.

After spending a few minutes tooling around the site I grew bored, though the amount of pictures of Gaga's frequently barely-covered ass may keep me coming back for more.

For now the Monsters site is still in it's infancy but already thousands upon thousands of fans have signed up. Does this help quell rumors that she's the Antichrist or part of an Illuminati plot? Not at all.

Does the site feature plenty of odd chat discussions like "Lady Gaga cosplay" and "I'm a very 'catch someone off guard' person and I need some ideas to tell people I'm gay"? Yes, in spades.

Will you see meme after meme of Gaga? Yes, kids these days seem to be able to spew them from their brains like glittered vomit. The bright side seems to be that it offers confused gay and transgendered kids a place to talk amongst their peers.

So dudes, it's just like Pinterest, but without the recipes, crafting tips, and your girlfriend. Or Tumblr, with less porn, but I always assumed that Tumblr was 80 percent Gaga content anyway.

No doubt other pop acts like Taylor Swift, Skrillex, and the like will be following in Gaga's 14-inch platform footsteps. It's definitely a way to get all your eggs in one basket and to market directly to your masses.

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Craig Hlavaty
Contact: Craig Hlavaty