As I was driving to Austin early last Wednesday morning, I was worried, most immediately because the rain was dropping so torrentially that Highway 71 was almost invisible. But also because, according to several insiders, media sources, and SXSW veterans, this was going to be an off year for the festival.
Off as in not as good, not the same. A reboot. Many people I spoke to told me that they weren't even making the trip to Austin this year.