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Should Houston Increase Its SXSW Footprint?

What can the City of Houston do to promote H-town as a musical, cultural and artsy-fartsy tourist destination to the thousands of people who attend SXSW in Austin each year?

That's the question posed by Jim Moran, a multi-decade veteran of the music/film/interactive festival, to representatives from the Mayor's office, the Greater Houston Convention & Visitors Bureau, the Houston Film Commission and other movers and shakers in the city's varied entertainment world.

Moran scored a meeting with Minnette Boesel, the Mayor's Assistant for Cultural Affairs along with Susan Christian, deputy director for the Mayor's Office of Special Events and three members of the marketing department at the GHCVB yesterday. Also in attendance were W. Ross Wells of Zen Films, Rick Ferguson of the Film Commission, SugarHill Studios marketing director Gina Miller and yours truly.

After the meeting, we called Moran to find out how he thinks Houston could be better represented at the festival, and what his goals are for accomplishing just that.

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Shey is an experienced blogger, social media expert and traveler. She studied journalism at Oklahoma State University before working as a full-time reporter for Houston Community Newspapers in 2005. She lived in South Korea for three years, where she worked as a freelancer.
Contact: Brittanie Shey