Rocks Off has had musicals on the brain lately. Between Once, featuring music by The Swell Season, dominating the Tony Awards and Rock of Ages, featuring music by the cream of the '80s hair-metal crop, hitting theaters tomorrow it's been a pretty good week for musicals that aren't cut from the traditional Broadway mold.
For the average rock fan, these types of musicals have a greater appeal than those normally found on the Great White Way. Hard as it may be for some people to believe, not everyone is into the stylings of Rodgers and Hammerstein or Gilbert and Sullivan.
The merging of songs from a particular band or era with a plot is sometimes referred to as a "jukebox musical," and it's proved to be a pretty successful way to get non-musical-theater types into the building. Beyond Once and Rock of Ages are musicals based on the work of Green Day, Queen and Abba.
Knowing that producers are always looking for the next big thing, Rocks Off has decided to push the process along and give them a shortlist of other artists whose work they can mine for fun and profit.