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Kill Us Now, Please

Sorry, BeyHive, But We Are All Yoncé'd Out

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But that megahype over album drops was built by Beyoncé herself. It was only the end of last year that she dropped that actual surprise self-titled album, which was a fucking secret visual album, by the way. It came complete with 14 songs and 17 videos, and actually, effectively shut down the damn Internet -- or at least any productivity in our office -- for a solid day.

According to data provided by Twitter, the Beyoncé release generated more than 1.2 million tweets in 12 hours because, well, it's Beyoncé. Damn. Of course people were expecting a huge unveiling this time, because that's what Bey does: huge.

Then there are the 2014 world tours, one solo: the Mrs. Carter World Tour, and the On the Run Tour with hubby Jay Z (even a two-night run in some cities), but that's just in the past year. She's been on six solo tours since 2003, building that nonstop Yoncé chatter, year after year.

But how could the world stop talking about Yoncé when there are the awards? She's won nothing but awards, awards and more awards. The child just basically bleeds awards now. Some of the awards, like the Video Vanguard, even included a bonus Yoncé performance, but most are just probably handed to Beyoncé daily as she walks down the street because, well, Beyoncé.

Then there is the chatter over those coveted glimpses into her life, controlled by Yoncé herself, which are just enough of a peek to stir up that BeyHive hype every single time. There are the cute montages of Blue, Jay and Bey in concert, or the social media nuggets, all of which are dropped in a very well-timed manner.

Even HBO got in on the Yoncé madness when it premiered her 2013 documentary Life Is But a Dream (which earned a NAACP Image Award nomination), and did it again with the On the Run documentary in September. So, yeah. We've heard enough of Beyoncé to last a lifetime.

We get the excitement -- at least sort of -- but the market has a saturation point, even for Bey, and we are definitely there. It's high time to acknowledge that in life, absence makes the heart grow fonder, even for Beyoncé.

Oversaturation, on the other hand? Well, we're not sure there's a clever saying to summarize such a thing, so we'll just say this: We are all Yoncé'd out.

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Angelica Leicht
Contact: Angelica Leicht