Rocks Off stayed out past curfew (last call at the bars) to make our way to the Pure Volume party, just a few all too short hours ago. Headliner Andrew WK riled up the already drunken, burrito-fueled crowd with his staunchly pro-party anthems until way past 4 a.m. and right into Rocks Off's usual snoring season.
We had to be industrious to get into this shindig. Let's just say that it involved telling a guy the backdoor that were scouting the place out for this year's unofficial SXSW mascot, Bill Murray, who has been ubiquitous at most major parties and showcases this week.
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The location off 5th Street has been packed nightly with party people clamoring to get from dusk and into the early dawn hours. That's SXSW for you, and to steal a line from WK, it's always time to party. Even though our feet had been screaming for rest since lunchtime.