| SXSW |

SXSW: Jack White's Mobile Third Man Record Store

Keep Houston Press Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Houston and help keep the future of Houston Press free.

If you felt like booking it to the parking lot next to Frank at 4th and Colorado on Wednesday afternoon, you would have been treated to a quick acoustic set from Jack White and the Texas debut of his Third Man Rolling Record Store.

The mobile record store offered up delights from the boutique record label of the former White Stripe and current Dead Weatherite and Raconteur, selling posters, seven-inches, and LP's from a window on the side of the truck, like so many taco trucks do daily. Employees on the bus were decked out in smart black and yellow suits as well.

White himself performed "Not Fade Away" and his own "Dead Leaves And The Dirty Ground" for a quickly growing crowd who got wind of the surprise performance on Twitter and Facebook. Just as soon as White played his two cuts, he was gone. He was later seen at the Queens Of The Stone Age gig at La Zona Rosa hanging out backstage.

Keep the Houston Press Free... Since we started the Houston Press, it has been defined as the free, independent voice of Houston, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Houston with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the Press community and help support independent local journalism in Houston.


Join the Press community and help support independent local journalism in Houston.