SXSW: Rachel Ray at Maggie Mae's

We valiantly attended the Rachael Ray party at Maggie Mae's on Sixth, braving free food curate by the talk show host and Rose's Mojitos by the gallon.

Hometown boy Bob Schneider opened the show upstairs, doing his old reliable ladykilling jams. While downstairs New York's Semi Precious Weapons preened and pouted, jolting the middle of the road crowd out of their food coma with sleazy rock and roll straight outta the Bowery circa 1977.

The food was excellent of course. Not really worth the nearly hour wait in line, but whatever's free, brother.

More pics after the jump...

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