SXSW Video: Dum Dum Girls Evoke Oohs And Ahhs At Red 7

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Video by Marc Brubaker

For the wristbandless/badgeless masses, getting into an official night showcase at SXSW can be a bit tricky - sure, we could've tried to bluff our way into Bear Hands and Tapes N' Tapes gig at Rusty Spurs, but we just didn't have the energy to put up a good enough effort.

It's not too hard to find a show with a small cover, however, so we looked at our short list and decided to give the Sub Pop showcase at Red 7 a shot, seeing that Dum Dum Girls graced the lineup. We were fortunate enough to catch a snippet of them at the Fader Fort last year, but we walked in on the tail end of their set.

It's easy to see why the band has found nice footing; after all it's four beautiful ladies - three of them up front in stockings, with guitars - playing some washed-out throwback rock in the vein of The Angels or The Shirelles. Dum Dum Girls build upon top of the pop foundation with a swath of fuzzy distortion, a drummer who plays with a furious vigor, and of course, some oohs and ahhs to round out the mix.

The band had planned to play a lengthier set, but was forced to trim a few numbers from the list due to time. In all, they ran out nine songs, including a pair from their new EP, He Gets Me High. Unfortunately they didn't make it to their version of The Smiths' "There Is a Light That Never Goes Out." All in all, though, it was an incredibly pleasing set.

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