SXSW: Working Out At The Music Gym

At 1 a.m. Thursday (aka this morning), we peddled under IH-35 to the Music Gym to catch some Psychedelic Horseshit inside. Their fractured and jagged lo-fi pop is a schizophrenic mash of freak-folk and electric expanse. The Columbus, Ohio, band played musical instruments, with the bassist going back and forth between drums and saxophone. In the middle of their set, lead singer Matt received a call on his cellphone and abruptly left the room - the band had lost its car keys and AAA was on the line.

Max Tundra is the electro pseudonym of British music producer Ben Jacobs. He has been releasing albums and singles under that moniker for close to a decade now. The diminutive noise maven dialed up plinky beds of synth and yelped in his airy falsetto like a one-man Of Montreal under the venue's white outdoor patio.

And a robot was there too.

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