Stunta "IMMA HARDHEAD" feat. Sho Stoppa and Yung Kleva Music Video
from G Films
What did The Joker say in the flick The Dark Knight
? "If you're good at something, never do it for free." It's what we were taught by our entrepreneurial mentors growing up. It's simple enough to understand. It makes sense.
But there's a business term that contradicts that phrase and it, too, can have a monetary payoff - later. It's called "sweat equity." It's when you put skin in the game to get long-term, substantial capital gains down the road versus immediate, small ones. Essentially, you work for free, temporarily, until your efforts pay-off big. Let's take it out of the college classroom and bring it to life through hip-hop terms.
Ben Westhoff recently wrote a piece on Chamillionare in the Houston Press
, which mentioned that the artist cracked Forbes's list of top-earning rap stars of 2008 at No. 14 with an estimated $10 million. But think of the countless hours Chamillionare spent in the studio, the time it took to guerrilla-market his music to build an awareness, the number of bars spit that were never heard and the countless mixtapes that eventually led to a reputation, that led to a following, that led to low-paying road shows, that led to slowly building a Houston household brand-name, that led to a major-label deal, that finally turned into $10 million.