When Long Island quartet Brand New hit the scene in 2000, no one could have predicted the mystery that would someday surround them. Now, 15 years after their formation, fans and critics alike are beginning to unearth the meaning behind a string of easter eggs the band seems to have planted throughout their career.
To fully understand, though, you have to travel back to 2006, when demos to Brand New's would-be third album were leaked.
It was a pivotal moment for the group, which had established quite the name for themselves after their sophomore album, Deja Entendu. That album was a considerable step forward, stylistically speaking; 2001 debut Your Favorite Weapon skirted the lines between second-wave emo and melodic pop-punk so obviously it didn't quite have the same impact as its successor.