—————————————————— The Bizarre Brand New Lyrics Mystery | Houston Press

Inquiring Minds

The Mystery of Brand New's Missing Lyric Booklets

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For instance, Procrastinate Music Traitors is a record label formed by the members of Brand New, which released Kevin Devine's Put Your Ghost To Rest in 2006. Additionally, a search of the words "Earth Sound Alliance" brings up information about the company, which is registered to Brand New's own Brian Lane. According to trademark documents, a trademark is in progress for a company called Earth Sound Research, which will produce "sound amplifiers, sound effect pedals, loud speakers, cabinets, audio cables" and clothing, "namely shirts, sweatshirts, and headwear."

But the biggest twist of all? Fans are beginning to receive those once-forgotten lyric booklets they paid for nearly a decade ago.

The title, "POGOLITH ISSUE #000," is stamped into a black, matte, cardstock cover for lyrics and illustrations clearly written amid grayscale renderings of the album's cover art. A dollar bill is also enclosed with the words "You will get it when it's finished," stamped on the face of the bill.

Inside the packet, a flyer boasts the numbers "218114414523" above the words, "RIP 2018." The numeric code spells Brand New, leading many to believe that the band is foreshadowing their own breakup. Another enclosed flyer claims that the leaked demos will finally be released on cassette tapes, and will have the capability of being shared "without the Internet;" at the bottom, instructions state that anyone who travels to the Wardenclyffe Tower (the radio tower built by Nikola Tesla on the north shore of Long Island) may receive a copy.

So far, no tapes have been reported, but this might explain that weird "NODE" link they had up for some time. No further information regarding PPL MVR has been unearthed.

For those interested, the band is currently selling a second printing of the Pogolith at their concerts as well as in their online merch store. You can also purchase their newly released single, "Mene," on iTunes.

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Alyssa Dupree
Contact: Alyssa Dupree