Houston Music

The Rocks Off 100: Cristina Acuna, Cactus Music's Twitter Fingers

Welcome to the Rocks Off 100, our portrait gallery of the most compelling profiles and personalities in the far-flung Houston music community -- a lot more than just musicians, but of course they're in there too.

Who? Although Social Media Person is just one of the many hats Cactus Music Store Manager Cristina Acuna wears, it may be the one you best know her by. As the human behind the store's official Twitter account (@cactus_music), she's been making connections with music fans across the city.

"I've gotten to talk to a lot of cool customers," says Acuna. "It's nice when I see them come in to the store and I know that's [Twitter handle] and they like [band]."

Although Acuna will be the first to admit that these interactions help keep people coming through the doors, the store's Twitter presence isn't a Machiavellian plot to take all your money.

"We started the Twitter account and weren't updating it or doing anything with it," she says. "I was like, 'Screw this, I wanna get out there and see if people will talk to us or follow us.'"

With updates on in-store appearances and answers about what's in stock, Cactus' Twitter goes a long way to keep customers in the loop. And while that information is great, Acuna stresses that at the end of the day it really is about the relationships.

"We're very friendly," she says. "If you're following us on Twitter or Facebook, talk to us. I hate when people follow and never say anything."

Home Base: 2110 Portsmouth Street, naturally. Outside the store, Acuna spends her time at the movies, comic-book stores, and Murder By The Book.

Why Do You Stay In Houston?: "I genuinely love my city," she says. "I'm very proud of being from Houston. We've got just as good stuff as Austin and I can actually enjoy myself. I can comfortably live here and I'm fine with that. We've got music, we've got art, we've got movie theaters -- we've got everything here, and I think it's great."

Music Scene Pet Peeve: "The fact we complain about 'This band never comes here.' and then the band comes, you go to the show, and there's nobody there," says Acuna, making an excellent point. "Why are you bitching and moaning about how we never get anything good and when we do you don't go out and support it?

"We will bitch a game about never getting good music here and when we do we don't go out and support it. It's easy to support Radiohead but there are tons of good little bands that come through."

KEEP THE HOUSTON PRESS FREE... Since we started the Houston Press, it has been defined as the free, independent voice of Houston, and we'd like to keep it that way. With local media under siege, it's more important than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" program, allowing us to keep offering readers access to our incisive coverage of local news, food and culture with no paywalls.
Cory Garcia is a Contributing Editor for the Houston Press. He once won an award for his writing, but he doesn't like to brag about it. If you're reading this sentence, odds are good it's because he wrote a concert review you don't like or he wanted to talk pro wrestling.
Contact: Cory Garcia