The Strangest, and Creepiest, Way to Promote a Super Bowl Halftime Show We've Ever Seen

Chris Gray January 28, 2010 3:30PM

[
          {
            "name": "Related Stories / Support Us Combo",
            "component": "11591218",
            "insertPoint": "4",
            "requiredCountToDisplay": "4"
          },{
            "name": "Air - Billboard - Inline Content",
            "component": "11591214",
            "insertPoint": "2/3",
            "requiredCountToDisplay": "7"
          },{
            "name": "R1 - Beta - Mobile Only",
            "component": "12287027",
            "insertPoint": "8",
            "requiredCountToDisplay": "8"
          },{
            "name": "Air - MediumRectangle - Inline Content - Mobile Display Size 2",
            "component": "11591215",
            "insertPoint": "12",
            "requiredCountToDisplay": "12"
          },{
            "name": "Air - MediumRectangle - Inline Content - Mobile Display Size 2",
            "component": "11591215",
            "insertPoint": "4th",
            "startingPoint": "16",
            "requiredCountToDisplay": "12"
          }
          
            ,{
              "name": "RevContent - In Article",
              "component": "12527128",
              "insertPoint": "3/5",
              "requiredCountToDisplay": "5"
            }
          
        ]

Even if you're not excited by what could perhaps be the highest-scoring, most exciting Super Bowl in years - or at least amused by all the bickering between thin-skinned Colts and Saints fans - The Who's halftime show should be worth tuning in for. Earlier this week, guitarist Pete Townhend told Rolling Stone the performance would be a Springsteen-esque "mashup" of the UK rockers' biggest hits, including "Won't Get Fooled Again," "Baba O'Riley," "Pinball Wizard" and "Who Are You," so, you know, viewers won't forget to stay tuned for whichever CSI is on after the game. Personally, Rocks Off is hoping they slip a bit of "Eminence Front" in there too. We always liked that song.

Besides being hyped in a constant barrage of commercials - even airing on other networks besides CBS - The Who's Bridgestone Tires-sponsored set is such a big deal that Protect Our Children, a nonprofit based in Brevard County, Fla., has taken it upon themselves to help the band promote it in a most unique fashion. Take a gander at the flyer POC has created for the gig and is thoughtfully distributing to residents in the vicinity of Dolphins Stadium - and be aghast - after the jump.

KEEP THE HOUSTON PRESS FREE... Since we started the Houston Press, it has been defined as the free, independent voice of Houston, and we'd like to keep it that way. With local media under siege, it's more important than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" program, allowing us to keep offering readers access to our incisive coverage of local news, food and culture with no paywalls.

Make a one-time donation today for as little as $1.

Chris Gray has been Music Editor for the Houston Press since 2008. He is the proud father of a Beatles-loving toddler named Oliver.

Contact: Chris Gray

The Strangest, and Creepiest, Way to Promote a Super Bowl Halftime Show We've Ever Seen

Trending Music

[%title%]

The Strangest, and Creepiest, Way to Promote a Super Bowl Halftime Show We've Ever Seen

Trending Music

[%title%]

Latest Stories