The Strangest, and Creepiest, Way to Promote a Super Bowl Halftime Show We've Ever Seen

Keep Houston Press Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Houston and help keep the future of Houston Press free.

Even if you're not excited by what could perhaps be the highest-scoring, most exciting Super Bowl in years - or at least amused by

all the bickering between thin-skinned Colts and Saints fans

- The Who's halftime show should be worth tuning in for. Earlier this week, guitarist Pete Townhend told

Rolling Stone

 the performance would be a Springsteen-esque "mashup" of the UK rockers' biggest hits, including "Won't Get Fooled Again," "Baba O'Riley," "Pinball Wizard" and "Who Are You," so, you know, viewers won't forget to stay tuned for whichever


is on after the game. Personally, Rocks Off is hoping they slip a bit of "Eminence Front" in there too. We always liked that song. Besides being hyped in a constant barrage of commercials - even airing on other networks besides CBS - The Who's Bridgestone Tires-sponsored set is such a big deal that Protect Our Children, a nonprofit based in Brevard County, Fla., has taken it upon themselves to help the band promote it in a most unique fashion. Take a gander at the flyer POC has created for the gig and is thoughtfully distributing to residents in the vicinity of Dolphins Stadium - and be aghast - after the jump.

Keep the Houston Press Free... Since we started the Houston Press, it has been defined as the free, independent voice of Houston, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Houston with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the Press community and help support independent local journalism in Houston.


Join the Press community and help support independent local journalism in Houston.