Although the phrasing makes it sound like a military campaign, make no mistake about the Twin Shadow Takes Texas tour: This is a celebration of a state whose fans have been supportive of the music and played host to some of Twin Shadow's best shows.
Part of a larger national tour, this Texas swing takes Twin Shadow, born George Lewis Jr., and his touring band through five cities for a series of shows, instore appearances, and media promotion. They'll be in town Sunday night playing at Fitzgerald's with openers Niki and The Dove and HPMA nominees Bang Bangz.
Add to that a special 7" created specifically for this run of shows and you have the makings of a pretty good time for both old and new Twin Shadow fans. Rocks Off caught up with Lewis to talk Texas, record reviews, and motorcycle safety.
RO: So where did the idea for Twin Shadow Takes Texas come from?
GL: The Twin Shadow's camp in general. A lot of times we think about how to make parts of our tour special for certain sections of the country where we thrive or where we know they don't get music all the time. There are a lot of places in Texas like El Paso and McAllen that sometimes don't necessarily make sense to get out to with our tour routing- places that we find are important.
So we just wanted to make Texas a special thing because I've felt that some of our greatest fans are in Texas.
RO: Do you enjoy playing those smaller markets?
GL: We like going to those places because the fans are not spoiled. In a lot of big cities people get spoiled and they see everybody they want to see and they become a bit jaded. There's a real excitement when you go to those smaller towns.
RO: How'd you pick the songs that ended up on the 7-inch?
GL: One song is going to be our next single, I think, and the other song is a song that was going to be on the record but kind of didn't make it because I wanted the record to be shorter. It's just a song that I really love and wanted to give a home.
RO: Do you ever have trouble translating songs from the studio to the stage?
GL: Less with this record and more with the first. With this record I kind of went in to making it thinking about the live band more so it was easier.
RO: Is it weird writing songs that are personal only to have those songs picked over by record reviewers trying to figure out who the real you is?
GL: I don't know. That's the kind of stuff that doesn't concern me too much, partially because, you know, that in itself is a marketable thing. That's the thing that gets people to buy my music or gets people to listen to my music, listen closely to my music. Without that you kind of only have fans. You just have people who are interested in you and you can't really grow.
It's necessary for people to kind of look in to who I am as a person but no one will really know is the thing. I can do a million interviews and no one is really going to know who I am as a person unless they look at my music because really my music is who I really am.
RO: So are the crowds different at the shows since Confess came out?
GL: Yeah for sure. I look out at the audience actually and it's a much more kind of diverse audience. The people who come up to me are wide range of people, a wide range of ages. I see it opening up.RO: You have a well-known love of motorcycles. Do you always wear a helmet?
GL: I've ridden without my helmet. Like I'll ride around the block to move my motorcycle from the front of my house to this driveway I have.
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There's definitely an appeal to riding without a helmet. I think it's stupid and sometimes I'm stupid. I don't think anyone should ride without a helmet; it's just not worth it. The truth is if you fall, which I've fallen before- if I hadn't been wearing my helmet my brain would have been scrambled eggs.
8 p.m. Sunday at Fitzgerald's, 2706 White Oak, www.fitzlivemusic.com.