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What Can Jay Z's New TIDAL Service Do for You?

When you're a 45-year-old mogul, partying with Taylor Swift is usually a business decision and not one made for pure recreation. Earlier this month, Jay Z decided to take a risk that was a) bigger than losing 92 bricks and bouncing right back; b) crazier than trying to convince us that Memphis Bleek was his true successor; and c) financially bold enough to grab headlines. He spent $56 million on Aspiro, a Swedish-based tech company. One of its subsidiaries, Tidal, made its way across the pond last fall.

Why was Jay Z partying with Taylor Swift? To promptly reveal to the world his latest business venture, an online streaming service where high-quality audio and video will beat out his competition.

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Brandon Caldwell has been writing about music and news for the Houston Press since 2011. His work has also appeared in Complex, Noisey, the Village Voice & more.
Contact: Brandon Caldwell