The hip-hop world is a less than sensible place - lots of times, you're even required to clarify when bad means bad and when bad means good - so once a week we're going to get with a rapper and ask them to explain things. Something you always wanted to ask a rapper? Email firstname.lastname@example.org.
This Week's Rapper: Krucial
This Week's Subject: Rappers fighting with blogs
Ask A Rapper: Everyone seems to be talking about the whole Tyler vs. Nah Right/2 Dope Boyz thing that's going on lately. Recently, Tyler's team managed to sneak an ad for his album on the Nah Right site without anyone noticing for a few days, which is kind of strange when you think about it. So here's the first question: Generally speaking, is this good for both parties? Or is it only immediately good but eventually bad for both parties?
Krucial: I think in this situation it may have been beneficial to both in a way 'cause I hadn't heard of either until this story arose.
AAR: Inevitably, artists will erroneously tie together Odd Future's ascension with their attack on said blogs and try to emulate that supposed business model. How long do you think it will be before that happens?
Krucial: I think it's good for both parties in a way because its only bringing more traffic, which is [I] guess what any rapper or site is looking for. Furthermore, most rappers are starting to have blogs and a lot of sites have artists they're promoting.
AAR: Let's say you wanted to boost your fame by starting an online war with a blog, which site would you target?
Krucial: World Star would be the first that comes to mind, but with that being said, you gotta know how to pick your battles to your own advantage if that is your route.
AAR: Let's say that, hypothetically, we absolutely crushed your album in a column next week. First, how much would that bother you? (Rappers play tough, but they appear to be quite sensitive.) And second, let's say you wanted to retaliate somehow. How would you go about that?
Krucial: Well, hypothetically, if that happened I would probably take it with a grain a salt 'cause it would only be more exposure for me if the music in fact was not trash. Bridges are burned everyday.
AAR: More on that, is there ever a good time in the music business to openly confront someone about a perceived slight, particularly a tastemaker of some sort?
Krucial: If and when the situation arose, it would depend on if I was in a position to where if I spoke bad about the other party, would it help more than hurt them. Think about it; If Jay-Z said he had beef with [whoever], think of how many hits they would receive.
AAR: Lastly, when can we expect you to pen the first Anti-Houston Press rap song?
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K: When a rapper comes out named "Houston Press."