Playbill

Why Is The Buzz Still So Popular?

The only other concert in recent months to sell out at a Gaga-like pace has been the perennial Buzzfest, the semi-annual schlock-rock festival organized since 1995 by Houston's "new rock alternative," 94.5 The Buzz.

The concert sells out almost every time - like it is Saturday, but you can probably still win tickets from the station - and this year, with headliners like the newly-reunited Limp Bizkit, Deftones and Jordan-Catalano-wants-you-to-take-him-seriously's band 30 Seconds to Mars, they're not exactly booking musicians at the peak of their game. And yet 94.5 The Buzz ranks constantly in the Top 5 for radio stations in Houston, one of the biggest markets in the country. The only question is why.

To better understand what makes The Buzz so popular, Rocks Off examined Arbitron ratings from the past year while spending the better part of the last few days listening only to the station. Our conclusions are below.

According to Arbitron, the leading radio audience research company in the U.S., the Houston-Galveston radio market is the sixth-largest in the nation. Only New York, Los Angeles, Chicago, San Francisco and Dallas-Fort Worth come before us. And yet, for all of those markets, Houston is the only one with an alternative-rock station in the Top 5.

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Shey is an experienced blogger, social media expert and traveler. She studied journalism at Oklahoma State University before working as a full-time reporter for Houston Community Newspapers in 2005. She lived in South Korea for three years, where she worked as a freelancer.
Contact: Brittanie Shey