Absolut Apologizes for Ad Depicting the Americas Before America Invaded Mexico

Embarrassed by an aborted ad campaign that offended medium-shelf potato-derived alcohol drinkers in the U.S., Absolut has apologized via a recorded statement on its “

consumer inquiry phone line


The ads, which only ran in Mexico, showed a map of the U.S. prior to the Mexican-American war, when Mexico was freaking ginormous. Somehow missed amid all the hubub over the ads’ supposed anti-American sentiment was the fact that an alcohol producer has a consumer hotline. Seriously, why on earth would anybody need to call Absolut?

But we digress: the ads greatly offended readers of columnist Michelle “I Heart Japanese-American Internment Camps” Malkin, whose Web site posted calls for boycotts, according to the AP story. (No word yet from the Navajo, Cherokee, Nez Perce, Apache, Kiowa, Sioux, Chippewa or Cree nations on this outrageous nose-thumbing at Manifest Destiny.) – Craig Malisow

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