App of the Week: Socialcam, New Scourge of Facebook

App: Socialcam Platform: iPhone, Android Website: Socialcam.com Cost: Free

Most of the time, this column is dedicated to actual apps that go on smartphones and while this is an app, it's also something else, but I'll hit the app part first for the purposes of being thorough.

Socialcam has positioned itself as the Instagram of video. For all intents and purposes, it's a social networking application that allows users to share videos taken with the phone and processed through its interface. The setup looks a lot like Instagram and the overall look and feel are comfortable, and it's easy to use. In fact, if this were all there was, I would say this is a damn fine app that works quite well, but that isn't the issue or the reason I have grown to truly hate Socialcam.

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Jeff Balke is a writer, editor, photographer, tech expert and native Houstonian. He has written for a wide range of publications and co-authored the official 50th anniversary book for the Houston Rockets.
Contact: Jeff Balke