Those who’ve read my blog for some time now know thatI don’t take kindly
to the circle jerk mentality of the baby boomers, who seem to think they are the world’s greatest generation simply because they rolled in the mud at Woodstock. (Yawnfest.)
It appears the boomers’ love affair with themselves has now seeped into ads for hair care, as seen in the recent Just for Men ad for “Touch of Gray,” a hair care product that leaves you with just enough gray to look distinguished but just enough color to make you think you have a chance with that twentysomething at the other end of the bar. (Note to boomer male: You do not have a chance.)
The ad jumps from stock footage of boomers dancing like freaks and surfing to shots of an older man surfing and making a total ass of himself “rocking out” with a blonde chick and a guitar. In the background, a totally jacked up version of Cream’s “Sunshine of Your Love” plays.
The voiceover? “The generation that swore it would never get old…didn’t.”
Wrong, sweetheart. Ya did get old, ya did! And no amount of hair care is going to prove otherwise. Get with the program and stop waxing on about your bullshit revolution, okay?
Honestly, I don’t know what’s sadder. A generation that refuses to accept the natural aging process or a generation that co-opts the socialistic ideals of its youth and uses them in a sad, capitalist display like an advertisement for Just for Men. Double ouch.
I can’t wait until my generation ages and I can buy sweatshirts with puffy appliques that have the names of my grandkids on them. And I’ll keep hard candies in a dish in my living room and let my hair get white and shake my finger at that sonny boy who won’t get off my lawn.
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My generation is gonna get old the old school way. The way it should be. And there’s no shame in that.
There is, however, a lot of shame in this ad. Seriously, baby boomers, just die already, wouldya?
-- Jennifer Mathieu