Facebook: The road to Austin

Bill White Takes Big Lead Over Rick Perry (In Facebook)

Bill White may have been unable as yet to top Rick Perry in any political poll on the governor's race, but that hardly matters: White's winning the Facebook battle!!

And that's very important, says the person who did a study of it.

"Numbers don't have an agenda or ideology. Looking at the numbers, Bill White wins every metric. He has more fans, comments and likes," said Matt Glazer, a principal at the Austin-based company GNI Strategies. "The numbers show Bill White is outperforming Rick Perry, and numbers don't lie."

White has more than 92,000 more Facebook friends than Perry, which means Bill White is the cool kid and Perry is the dorky, balding, big-eared -- no wait, that can't be right.

What it does mean, said Glazer's co-author, is that White is on the cutting edge. Yes, the edge that cuts.

"With the ability to raise money, organize field efforts, and deliver a message to over 135,000 people with nothing more than a status update, Bill White is winning Texas' social media race," said Phillip Martin. "Facebook is the mall of the new millennium, and it is important for candidates and campaigns to recognize its importance if they want to be successful.

Still not convinced? Take a gander at the last paragraph of their earthshaking announcement and see if you still don't believe Bill White is poised for victory:

Facebook is the #1 social networking site in the country, and a new movie about the site, "The Social Network," debuted at #1 at the box office this weekend. Following the September 14, 2010 primary elections, CNN ran a headline proclaiming "Candidates with more Facebook fans win big on Tuesday."

That's good enough for us!! Let's go play Farmville!

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