Brown Coffee Company, a San Antonio outfit we've raved about in the past is in hot water over a tweet sent out on the company's account.
In the wake of New York's decision to legalize gay marriage, the account (now taken down) posted this:
It seems clear enough, and outrage soon followed. A boycott was organized.
But the fun was just beginning.
It turns out absolutely everyone is misinterpreting the benign, inclusive message the tweet represents.
From the company's blog:
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SHOW ME HOW
Recently, a Twitter post that was made via our company's Twitter account has exploded into something it was never meant to be and we want to correct the record. In the post, it mentioned the differences between Natural Law and Human Law and mentioned that they were different and unequal. This was a post about CLASSICAL PHILOSOPHY and LAWS (a la Plato, Aristotle, Aquinas, etc.), not PEOPLE; but somehow people began to twist what was written and added their own lies to the post to mean that somehow we at The Brown Coffee Company are hateful, homophobic, intolerant people.
"People have begun to attack our friends and business associates based on these incorrect lies," it goes on, eventually breaking ito all-caps mode: "WE ABSOLUTELY REJECT THE LIES PEOPLE HAVE SAID ABOUT US AND THIS TWITTER POST."
So yeah, read the tweet again, you brain-dead liars. It CLEARLY is not intended as anything that could seem homophobic. "Sorry folks, not equal, why bother" -- it's just constructive criticism.