Camel's New Bi-Sexual Cigarette

Keep Houston Press Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Houston and help keep the future of Houston Press free.

The folks at Camel continue their never-ending journey to make cigarettes cooler. What have they got up their sleeve now? Well, it’s actually up the filter.

Introducing: Camel Crush. Each cigarette contains a menthol capsule in the filter; if you squeeze it, the cig is minty fresh. If you don't, it stays non-menthol.

But, um, why? Don’t you either smoke menthols or not? Unless you’re a smoker who is tired of not being able to lend smokes to your pals because you prefer menthols and they don’t. But we’re pretty sure that’s the best part of smoking menthols.

Camel is planning to test-market Crush in Houston and we got a pack of our own thanks to a super-secret connection (AKA blood relative) who’s helping with marketing.

We asked a potential cancer patient (i.e., a smoker) to try it out. He took a couple of puffs without breaking the capsule and said there was still a menthol taste. “It tastes like I chewed some gum and then smoked a Marlboro Light,” he said. Post capsule-break, he said it tasted like a weak menthol cigarette.

So there’s a full, official product review for you, but it still seems pretty pointless to us. We have to admit, however, that it is kind of fun squeezing the filters and hearing the capsule go “pop.”

Man, you know who would really enjoy something like this? Kids!

-- Dusti Rhodes

Keep the Houston Press Free... Since we started the Houston Press, it has been defined as the free, independent voice of Houston, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Houston with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the Press community and help support independent local journalism in Houston.


Join the Press community and help support independent local journalism in Houston.