Great furniture -- and cheesy TV ads -- will no longer be "At Your Fingers!!!!"
Because there ain't going to be any more Fingers.
The company announced today they're abandoning the family name in order to concentrate on the Ashley Home Stores they run.
"Ashley"? Sounds pretty damn sissified to us. Give us a tough-talking, digit-pointing, oddly enthusiastic, strange-haired guy telling us something is "at your fingers," not "at your Ashley."
Company CEO Rodney Finger tells the Houston Chronicle that he had no choice, man.
"It's an extremely difficult decision, one I've wrestled with for a while,'' he said, but Ashley stores have been outperforming his Fingers stores for quite a while.
What's next -- Gallery Furniture will no longer "SAVE YOU MONEY!!!!!!!!"?
-- Richard Connelly
Keep the Houston Press Free... Since we started the Houston Press, it has been defined as the free, independent voice of Houston, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Houston with no paywalls.