Earlier this month Houston's Continental Airlines announced that it would be improving its customer service for tall people by charging them for legroom.
Today the airline announced it would be improving customer service for everybody in coach by no longer giving them free food.
"Continental Airlines will change its in-flight meal service this fall by introducing a variety of high quality, healthy food choices for purchase in economy class on many U.S./Canada and certain Latin American routes," the announcement read.
It doesn't quite say that the crap they serve for free now is gone, but that's what it comes down to. Because if you're picking an airline, you do it based on the food, goodness knows.
Continental is merely following the crowd here; the archaic practice of airlines offering free meals to all passengers has been on the decline for some time.
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And meals will still be offered on international flights and domestic flights over six hours, the airline says. You'll still get soft drinks and snacks.
"We are improving our economy meal service with a high-quality, industry-leading food-for-purchase program that is consistent with the strong brand image and high service standards for which our customers recognize us," said Jim Compton, executive vice president and chief marketing officer. "Our traditional free-food model has served us well for many years, but we need to change to reflect today's market and customer preferences."
Yes, customers have been demanding to be charged for food.
Details on pricing and menu offerings will be released this fall.