4

Four Loko: Approved In Texas Again!! (Um, Without The Caffeine)

^
Keep Houston Press Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Houston and help keep the future of Houston Press free.

The Texas Alcoholic Beverage Commission today approved sales of a reconstituted Four Loko -- one that comes without caffeine.

Which is kind of like cigarettes without nicotine -- it's a safer option, but what's the point?

The TABC had asked retailers to remove the old-school Four Loko from their shelves until they could get changes.

Apparently it worked.

TABC Agents and Auditors have visited over 11,000 retailers, and found widespread voluntary compliance in the removal of caffeinated malt beverages. Rusty Woodland, HEB Business Development Manager of Beer/Wine Coolers, thanked TABC, "for the prompt and professional manner in which the agency handled the recent removal of certain caffeinated alcoholic beverages from the marketplace." Woodland said, "Your initial actions protected the citizens of Texas, and subsequent rulings allowed for a fair remedy for distributors and retailers. This decision is a great example of how a regulatory agency can collaboratively work with all segments of the three tier system to achieve a greater public good."

Yay for the TABC!! Says a retailer who's overseen by the notoriously prickly TABC.

The agency said approval on several other "energy drinks" was pending, or the former versions are no longer being sold.

Reformulated versions of Crunk manufactured by Cold Springs are currently pending approval, while applications for reformulated versions of Joose and Core are expected in the near future. New Century Brewing has ceased production of Moonshot, while United Brands Company has ceased production of Max and 3Sum and has no plans to reformulate these caffeinated malt beverage products.

.

What will Rice do? Or our Craig Hlavaty?

Keep the Houston Press Free... Since we started the Houston Press, it has been defined as the free, independent voice of Houston, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Houston with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.

 

Join the Press community and help support independent local journalism in Houston.

 

Join the Press community and help support independent local journalism in Houston.