Frugality is The New Black

Okay, so did you realize being thrifty is so very chic right now, dahling?


Everyone from Time to The New York Times is running articles about this new, fabulous feeling of thrift that is sweeping the country like it's a runway fashion or something. The Times article highlighted a man who has (gasp!) cut out his wine-club membership and a woman who has switched to using cloth napkins!  (Wha?????)

And in the Time article, titled "The New Frugality," we learn about how nobody wants to live in a McMansion anymore and how one family decided not to go to Monaco for their vacation. My God, people really are cutting back, aren't they?

I don't know why I'm getting all uptight about any of this. If anything, I suppose I should be glad that my fellow citizens are taking responsibility for themselves and living within their means for once.

But I guess what ticks me off is that Mr. Pop Rocks and I have been living this way for years -- used cars, resale shops, staying in on Friday nights -- all on a pretty modest income. And most of the people we run with are the same.  

I don't know, I suppose there's a part of me that feels jealous. Should we have been spending our asses off during the boom, filling our home with flat-screen televisions and Prada purses to help us ride out the economic storm when the bill finally came due? Or should I be relieved that for us, this "new way of living" didn't take much getting used to because it's actually the old way of living for us?

Regardless, I have a feeling that despite the proclamations on high by the media that the new frugality is here to stay this time, I can't help but fear that this thrifty fad is just that -- a fad. I just don't think you can teach an old dog new tricks, and most Americans dig the old tricks a little too much, don't you think?

Meanwhile, Mr. PR and I will be hanging on our outlet store furniture sipping homemade cocktails and watching our bulky old television, if anyone wants to drop by.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


All-access pass to the top stories, events and offers around town.

  • Top Stories


All-access pass to top stories, events and offers around town.

Sign Up >

No Thanks!

Remind Me Later >