For most cities (okay, excluding New Orleans), a whole lot of nothin' happens during the month of February. The grumpy groundhog usually sees its roly-poly shadow in Pennsylvania, lovers let Hallmark dictate the depth of their affections from Seattle to Sarasota, and impromptu games of hoops sprout up across the grid. What a grind. We hear your resounding collective yawns.
Fortunately, nowhere else in this vast country of ours can lay claim to the Bayou City's second-annual conference for child-inclined chicks who click. In Houston, February 'tis the season for mommybloggers, mommyblogger opportunists, and everyone in between to descend upon our fair city to share, share, and share alike. The Mom 2.0 Summit - the brainchild of Houston-based dynamos Laura Mayes of Kirtsy and Carrie Pacini of OpMom - has put our fair-weathered city squarely on the techie-centered map. Mom2, as the insiders call it, presents opportunities for women (and hell, dudes if they're brave enough) to "define a movement," and celebrate the accomplishments of women online.
Connecting. Intertwining. Influencing. Inspiring. Pastels! Ribbons! Pretty fonts! Fluffy bunny feet! The way we see it, Mom2's pretty much the real-time equivalent of cotton candy-encrusted white unicorns, with saddles made of glittery chiffon and manes softer than brushed silk. And if you're into that sort of thing, the Mom2 glass slipper fits you just right, Cinderella.
But, you see, well, we're not all exactly along for that magical carriage ride. In plain English, WE ARE NOT ALL AT MOM 2.0 SUMMIT. Which is okay, we think. 'Cause traffic would be abhorrent if we were all there, and if we all tried to leave at the same time, well, yikes! But we digress.
At any rate, we know Mom2 attendees will be tweeting their 24-karat gold hearts out. After all, what is Twitter if not to exploit the shit outta conferences? Keeping this in mind, we'd love the Mom2 diehards - our hometown heroines and our much-revered femme guests - to kindly keep a few rules of good Twitter etiquette in mind. After all, sharing is caring, friends.
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1. Please pay attention. To Twitter, we mean. Look, we're well aware that everything happening at Mom2 is, no doubt, brilliant! Spectacular! Groundbreaking! Remarkable! Amazing! We don't even think we mean that sarcastically. But, well, are you looking at Twitter before you post Dooce's last quip? Did The Bloggess say something that 100 people in your Twitterstream already quoted? Perhaps you'll wanna tweet something that, um, hasn't been shared already? You know, like, original content or something? Hey, you know, it's just a thought.
2. Honesty is the best policy. We assume you savvy mommybloggers are already hip to this one, but we can't prove it, so you're gonna hear it from us whether you like it or not. Disclose, disclose, disclose your associations, will you? Look, if you're hashtagging the shit outta #SponsorX, or you're mentioning the hell outta @SponsorX, we're gonna think you're either blowin' 'em or getting swag gratis. So why not be up front about your situation from the get-go?
3. Be kind. Hashtag! It's a win-win situation. Those individuals interested in your Mom2-related tweets can easily locate them in a Twitter search if you hashtag your tweets. And those that would rather quit Twitter for the weekend can easily, well, tune you out by glancing at your oh-so-indicative hashtag. Hey, you can't please everyone, conference-goers.
4. Keep it real. You may be a blogger. You may be a marketer. You may be a public relations goddess. You may be the most entrepreneurial of the entrepreneurs. But first and foremost, you're a human being, and so is everyone following you on Twitter. Don't abandon your species. Stay flesh and blood, and cut the fake crap out.