Hearst's Seattle Paper Goes Online-Only As Houston Chronicle Cuts Loom

It's official: Hearst, the company that owns the Houston Chronicle and several other large papers (as well as TV stations and magazines), has killed off the print edition of the Seattle Post-Intelligencer.

Ominous times.

The rumor mill is working overtime here in Houston; many expect the latest (and biggest?) round of Chronicle cuts to hit soon -- some say as early as today.

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Here's how the P-I's executive editor cheerfully described the new product:

We're going to break a lot of rules that newspaper Web sites stick to, and we are looking everywhere for efficiencies. We don't feel like we have to cover everything ourselves. We'll partner for some content; we won't duplicate what the wire is reporting unless we have something unique to offer; we'll continue to showcase the great content from our 150 or so reader bloggers and we'll link offsite to content partners and competitors to create the best mix of news on our front page.

We'll continue to develop alliances that give us content readers want, like our current partnerships with TV Guide.com and business publisher Xconomy.com.

We just sealed a new partnership with Hearst Magazines that will give us great new health and wellness and @home content from Cosmopolitan, Country Living, Esquire, Good Housekeeping, House Beautiful, Marie Claire, Popular Mechanics and Redbook. We've also signed up dozens of prominent local leaders to write columns for us.

"We don't feel like we have to cover everything ourselves." There's a slogan for you.

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