It's Gotta Be the Shoes: Stephon Marbury Talks about Going Global

If you walk into any store looking for athletic shoes, chances are you won't find “quality” shoes for less than $50. After having lived in poverty as a child, NBA All-Star and Knicks player Stephon Marbury was inspired to “create access for people who can't afford $150 to $200 shoes,” he says. So he created


, an affordable line of clothing and sneakers. The shoes cost $14.98, and he has such faith in the quality that even he wears them. That's right: He wears $15 shoes on the NBA court.

“I want to teach kids that it's not about wrapping self esteem in a pair of jeans,” he says. Though it seems the profit from such an affordable pair of shoes would be nil, Marbury says he's still able to make money, and he sees Starbury going global one day, starting with China in August.

As a part of his Starbury Movement Tour, Marbury is visiting 38 cities in 17 days, and he visited the Steve and Barry's in West Oaks Mall last week. The long line at the store was filled with fans waiting to get pictures and merchandise signed.

Marbury will be going global as well. He wants to end his career in Italy. “David Stern said the NBA is going global, so I want to be first to test the waters,” he says. Though Marbury refuses to accept any team other than the Knicks as his favorite, his favorite player is Kobe Bryant. - Ishanee Parikh

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